Catholic Charities - #GivingTuesday Videos

Catholic Charities Wichita had a Drive to Give #GivingTuesday in 2018. The campaign consisted of email blasts, peer-to-peer marketing, social media videos and news articles. I helped create the concept and strategy in May 2018 after doing research about the Wichita market and how effective social media campaigns are. with my campaign partners. I interviewed, filmed, edited the videos for their social media, as well as created their feature video articles that are displayed on their website. After the semester finished and we presented our campaign proposal to the team, Catholic Charities asked me to join as an intern to help execute and work on other marketing communication projects.